The Changing Faces of Outcome-Based Learning: Teaching and Learning Creativity

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The changing dynamics of the economic environment asks for a redefinition of roles and classification of expertise. Businessmen can no longer just focus on numbers and charts, and designers should not design for the sake of designing. The world is more interactive and integrative, inviting people to look beyond the surface of things. New dynamics prevail, creating new playgrounds with new rules and the rise of new persona. Creative thinking is an important skill that can be lifelong-learned for all ages.

This paper outlines the development of design education in Hong Kong, and the case of outcome-based learning has evolved and implemented. The study draws upon research through interviews and observations to identify the values that can enhance learning in the teaching and learning of creative thinking, which can be transferred across learning for the different age groups - 20's, 30's and 40's. The research proposes a model for implementing creative thinking with the outcome-based approach that can be used as a framework for structuring new education programmes, which nurture talents to meet the changing economic environment.

Stream: Creative Arts and Learning

Paper: The Changing Faces of Outcome-Based Learning

Grace Lau is a Academic Coordinator of School of Continuing and Professional Education (SCOPE) at the City University of Hong Kong, and she heads two different programmes - the Associate of Arts in Digital Visual Design (AADVD), as well as the Bachelor of Design (Communication Design. Graduated from the Hong Kong Polytechnic University, School of Design in the late 80’s; Grace has worked in the field of advertising and marketing since then. She was Associate Creative Director, Ogilvy & Mather Direct; Creative Director, Thompson Connect of JWT; Creative Director, Rapp Collins Worldwide (HK); and Art Director, Leo Burnett. And after completing an MBA in York University, Ontario, Grace returned to Hong Kong in the late 90’s, and started her career in Credit Card banking with International Bank of Asia (IBA), which she has successfully launched the Loyalty Programme, as well as developed the first-ever Dual Card programme for IBA Visa and Master Card in 1997. Grace’s work has been awarded for creativity as well as business results by local and international bodies; and her experience covered above, below and across the line with traditional and digital communication media.