Imagination Methods and Effective Language Communication: Application of the Enter-Educate Approach to Health Communication Programmes in Nigeria

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In dealing with the language learning and teaching, curriculum planners, researchers, teachers and learners are often inducted into both traditional and non-traditional methods. The traditional methods, which are rooted in linguistics, focus on syntactic rules, memorization based on the lexicon, and practice in oral and silent reading. On the other divide, non-traditional methods embody the creative approach, where imagination elements such as music, dance, art (logo), theatre, dreams and creative writing are effectively embraced. This paper focuses on imagination methods as the key that opens the gates to all education without strictly delimiting the scope of the methods to language learning and teaching alone. However, language and effective communication are sine qua non in learning and teaching processes as well as in all human endeavours. The paper examines “Enter-Educate” methods, which are reminiscences of imagination methods in action in the health communication programmes. The paper highlights the multimedia approach through popular radio and television programmes that are very instrumental, effective, motivative and reachable to adults, youths and children as well as taking care of their individual differences in terms of cognitive abilities and development. The paper reveals that various popular musicians, comedians, actors and producers have played and continue to play prominent and active roles in entertainment education towards enhancing healthy behaviour in Nigeria. The paper concludes that for the entertainment and education to harmoniously and simultaneously achieve the target goal of learning or improved behavioural change, the diverse linguistic interests and the popular language of the target audience must be considered in using imagination methods.


Keywords: Imagination, Non-Traditional Methods, Enter-Educate, Health Communication, Education, Behavioural Change, 21st Century, Radio and Television, Language, Effective Communication, Multimedia Approach
Stream: Organisational Learning, Organisational Change
Presentation Type: 30 minute Paper Presentation in English
Paper: , Imagination Methods and Effective Language Communication


Dr. Amuseghan Sunday Adejimola

Director of General Studies, G.S.T Unit, Adekunle Ajasin University
Akungba Akoko, Ondo, Nigeria

I had PhD in English Language in 2003 at the Adekunle Ajasin University, Akungba-Akoko, Ondo State, Nigeria, specializing in Applied Linguistics [ English for Science and Technology, EST; Teaching and Learning Needs of ESL students; English and Communication for specific purpose ]. I have teaching experiences in secondary schools, colleges of education and universities of Ado-Ekiti, Nsukka [Ikere-Ekiti],and Adekunle Ajasin, Akungba-Akoko. I have had 18 years teaching experience in four higher institutions. I have over 40 academic publications including books, contributed chapters in books and articles in both national and international journals. I am an Associate Professor in the Department of Arts Education and currently Acting Director of General Studies[GST] at the Adekunle Ajasin University, Akungba-Akoko,Ondo State, Nigeria. Iam a member of Linguistics Association of Nigeria [ LAN ], International Linguistics Association [ILA]. I attended, among others, the just concluded ILA Conference in New York, USA, between 11 and 13 April, 2008 and presented a paper on 'Language Policy Provisions and Curriculum Issues and Challenges in Nigeria' I also attended an International Conference on the Humanities at the University of Pretoria, South Africa held on 22-25 June 2008.

Ref: L09P0462