Imagination Methods and Effective Language Communication: Application of the Enter-Educate Approach to Health Communication Programmes in Nigeria
In dealing with the language learning and teaching, curriculum planners, researchers, teachers and learners are often inducted into both traditional and non-traditional methods. The traditional methods, which are rooted in linguistics, focus on syntactic rules, memorization based on the lexicon, and practice in oral and silent reading. On the other divide, non-traditional methods embody the creative approach, where imagination elements such as music, dance, art (logo), theatre, dreams and creative writing are effectively embraced. This paper focuses on imagination methods as the key that opens the gates to all education without strictly delimiting the scope of the methods to language learning and teaching alone. However, language and effective communication are sine qua non in learning and teaching processes as well as in all human endeavours. The paper examines “Enter-Educate” methods, which are reminiscences of imagination methods in action in the health communication programmes. The paper highlights the multimedia approach through popular radio and television programmes that are very instrumental, effective, motivative and reachable to adults, youths and children as well as taking care of their individual differences in terms of cognitive abilities and development. The paper reveals that various popular musicians, comedians, actors and producers have played and continue to play prominent and active roles in entertainment education towards enhancing healthy behaviour in Nigeria. The paper concludes that for the entertainment and education to harmoniously and simultaneously achieve the target goal of learning or improved behavioural change, the diverse linguistic interests and the popular language of the target audience must be considered in using imagination methods.
Keywords: Imagination, Non-Traditional Methods, Enter-Educate, Health Communication, Education, Behavioural Change, 21st Century, Radio and Television, Language, Effective Communication, Multimedia Approach
Dr. Amuseghan Sunday Adejimola
Director of General Studies, G.S.T Unit, Adekunle Ajasin University