Managerial Competencies Preferences Towards Organizational Change

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There is growing interest among business firms in knowing the changing factors in the organization, the ways of enhancing managerial competence and to what extent these factors and characteristics affect the changing dimensions of the firm. Such information has significant implications for managers, owners or operators, who must be prepared for the existing circumstances as well as the entry of new businesses into their respective marketplaces. For the present research, factors selected as independent variables were managerial competencies - management, planning and budgeting, marketing and selling, advertising and sales promotion and facilities and equipments. Measurements of change rely on organization performance and effectiveness. As such, for this research changes or performance of the firm selected as dependent variables where number of guest and number of complaints was chosen as the indicator.
Most studies on changes or performance of the firm tend to focus on ‘Hard’ performance as the indicator and this study design to apply on ‘soft’ measurement. Hard measurement also known as financial measurement was short term, objective and heavily used by industries. In contrast, ‘soft’ performance known as non-financial measurement were a long-term effect and subjective. Furthermore, there is great need for a comprehensive examination of the managerial competencies preference towards the organizational change in order to provide a generalization and recommendations to existing Malaysian entrepreneur. Thus, the purpose of the study is to develop a framework that can be used to study the relationship between managerial competencies preference towards organizational change.

Keywords: Managerial Competencies, Organization Change, Organizational Performance
Stream: Organisational Learning, Organisational Change
Presentation Type: Paper Presentation in English
Paper: Managerial Competencies Preferences Towards Organizational Change

Maznah Binti Salleh

Lecturer, Faculty of Management and Economics
Management and Marketing, University Malaysia Terengganu

Kuala Terengganu, Terengganu, Malaysia

I had 14 years working experience as a District officer in Malaysian government which involved in giving loans,advice and monitor the performance of Malaysian entrepreneurs (1984-1997). Continue my service in teaching career as a lecturer in University Malaysia Terengganu for the past 10 years. Currently pursuing my Phd in the field of managerial competencies,competitive advantage and firm research interests are management, marketing and tourism.

Nik Hazimah Nik Mat

Lecturer, Faculty of Management & Economics
Management & Marketing, University Malaysia Terengganu

Kuala Terengganu, Terengganu, Malaysia

having two years experience at a private college before joining this university four years ago.Research interest are management,organization behavior,human resource management and also marketing

Ref: L09P0177